{"id":432,"date":"2026-08-24T22:57:37","date_gmt":"2026-08-24T22:57:37","guid":{"rendered":"https:\/\/vagar.cl\/?p=432"},"modified":"2026-08-25T00:32:40","modified_gmt":"2026-08-25T00:32:40","slug":"martivet","status":"publish","type":"post","link":"https:\/\/vagar.cl\/?p=432","title":{"rendered":"Martivel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Martivel es una marca de vestuario minimalista con foco en el dise\u00f1o sustentable, que buscaba renovar su identidad visual para conectar con un lenguaje m\u00e1s contempor\u00e1neo sin perder su esencia atemporal.<br><br>El desaf\u00edo fue tomar una marca ya establecida y llevarla hacia un territorio visual m\u00e1s actual, sobrio y elegante, alineado con los valores de minimalismo y sustentabilidad que la definen desde su origen.<br><br>El isologo conserva el monograma \u00abMV\u00bb como n\u00facleo de la marca, reinterpretado en distintas variantes: badge circular, sello con tipograf\u00eda perimetral, y versi\u00f3n horizontal combinada con el nombre completo. Esta flexibilidad permite que el sistema de marca se adapte a distintos soportes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\">\n  <a href=\"https:\/\/vagar.cl\/wp-content\/uploads\/2026\/08\/MARTIVEL_LOGO_VERSION_2-18-1024x576.jpg\" target=\"_blank\" class=\"custom-hover-wrapper\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vagar.cl\/wp-content\/uploads\/2026\/08\/MARTIVEL_LOGO_VERSION_2-18-1024x576.jpg\" alt=\"MARTIVEL Logo\" class=\"wp-image-459 custom-hover-img\" srcset=\"https:\/\/vagar.cl\/wp-content\/uploads\/2026\/08\/MARTIVEL_LOGO_VERSION_2-18-1024x576.jpg 1024w, https:\/\/vagar.cl\/wp-content\/uploads\/2026\/08\/MARTIVEL_LOGO_VERSION_2-18-300x169.jpg 300w, https:\/\/vagar.cl\/wp-content\/uploads\/2026\/08\/MARTIVEL_LOGO_VERSION_2-18-768x432.jpg 768w, https:\/\/vagar.cl\/wp-content\/uploads\/2026\/08\/MARTIVEL_LOGO_VERSION_2-18-1536x864.jpg 1536w, https:\/\/vagar.cl\/wp-content\/uploads\/2026\/08\/MARTIVEL_LOGO_VERSION_2-18.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <span class=\"custom-hover-overlay\">\n      <span class=\"custom-hover-text\">Click y amplia<\/span>\n    <\/span>\n  <\/a>\n<\/figure>\n\n<style>\n.custom-hover-wrapper {\n  position: relative;\n  display: block;\n  overflow: hidden;\n  border-radius: 20px;\n  text-decoration: none;\n}\n\n.custom-hover-img {\n  display: block;\n  width: 100%;\n  height: auto;\n  transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n}\n\n.custom-hover-wrapper:hover .custom-hover-img {\n  transform: scale(1.05);\n}\n\n.custom-hover-overlay {\n  position: absolute;\n  inset: 0;\n  background-color: rgba(0, 0, 0, 0.35);\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  opacity: 0;\n  transition: opacity 0.35s ease;\n  backdrop-filter: blur(2px);\n}\n\n.custom-hover-wrapper:hover .custom-hover-overlay {\n  opacity: 1;\n}\n\n.custom-hover-text {\n  color: #ffffff;\n  font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n  font-size: 1.1rem;\n  font-weight: 500;\n  letter-spacing: 0.05em;\n  padding: 8px 18px;\n  border: 1px solid rgba(255, 255, 255, 0.6);\n  border-radius: 40px;\n  background: rgba(0, 0, 0, 0.4);\n  transform: translateY(8px);\n  transition: transform 0.35s ease;\n}\n\n.custom-hover-wrapper:hover .custom-hover-text {\n  transform: translateY(0);\n}\n<\/style>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\">\n  <a href=\"https:\" target=\"_blank\" class=\"custom-hover-wrapper\">\n    <img decoding=\"async\" src=\"https:\/\/vagar.cl\/wp-content\/uploads\/2026\/08\/MARTIVEL_LOGO_VERSION_2_Mesa-de-trabajo-1.jpg\" martivel=\"\" logo\"=\"\" class=\"wp-image-459 custom-hover-img\">\n    <span class=\"custom-hover-overlay\">\n      <span class=\"custom-hover-text\">Click y amplia<\/span>\n    <\/span>\n  <\/a>\n<\/figure>\n\n<style>\n.custom-hover-wrapper {\n  position: relative;\n  display: block;\n  overflow: hidden;\n  border-radius: 20px;\n  text-decoration: none;\n}\n\n.custom-hover-img {\n  display: block;\n  width: 100%;\n  height: auto;\n  transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1);\n}\n\n.custom-hover-wrapper:hover .custom-hover-img {\n  transform: scale(1.05);\n}\n\n.custom-hover-overlay {\n  position: absolute;\n  inset: 0;\n  background-color: rgba(0, 0, 0, 0.35);\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  opacity: 0;\n  transition: opacity 0.35s ease;\n  backdrop-filter: blur(2px);\n}\n\n.custom-hover-wrapper:hover .custom-hover-overlay {\n  opacity: 1;\n}\n\n.custom-hover-text {\n  color: #ffffff;\n  font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n  font-size: 1.1rem;\n  font-weight: 500;\n  letter-spacing: 0.05em;\n  padding: 8px 18px;\n  border: 1px solid rgba(255, 255, 255, 0.6);\n  border-radius: 40px;\n  background: rgba(0, 0, 0, 0.4);\n  transform: translateY(8px);\n  transition: transform 0.35s ease;\n}\n\n.custom-hover-wrapper:hover .custom-hover-text {\n  transform: translateY(0);\n}\n<\/style>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martivel es una marca de vestuario minimalista con foco en el dise\u00f1o sustentable, que buscaba renovar su identidad visual para conectar con un lenguaje m\u00e1s contempor\u00e1neo sin perder su esencia atemporal. El desaf\u00edo fue tomar una marca ya establecida y llevarla hacia un territorio visual m\u00e1s actual, sobrio y elegante, alineado con los valores de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/vagar.cl\/index.php?rest_route=\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vagar.cl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vagar.cl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vagar.cl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vagar.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=432"}],"version-history":[{"count":23,"href":"https:\/\/vagar.cl\/index.php?rest_route=\/wp\/v2\/posts\/432\/revisions"}],"predecessor-version":[{"id":494,"href":"https:\/\/vagar.cl\/index.php?rest_route=\/wp\/v2\/posts\/432\/revisions\/494"}],"wp:attachment":[{"href":"https:\/\/vagar.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vagar.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vagar.cl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}